Full-Spectrum vs. Broad-Spectrum vs. Isolate: What Retailers Should Know

When choosing which CBD or THC products to stock, you’ll often see labels like full-spectrum, broad-spectrum, or isolate. These terms describe how the cannabinoids are extracted and what compounds remain in the final product. Understanding the differences helps you decide which products fit your customers’ needs and how to position them on your shelves.

• Full-Spectrum: These products contain the widest range of cannabinoids, terpenes, and other natural compounds from the cannabis plant, including trace amounts of THC (within legal limits for hemp-derived products). Many customers prefer full-spectrum edibles because of the “entourage effect,” where multiple compounds work together for a more well-rounded experience.

• Broad-Spectrum: Similar to full-spectrum, but with THC removed. Broad-spectrum edibles are ideal for customers who want the benefits of multiple cannabinoids and terpenes but need to avoid THC due to sensitivity, personal preference, or workplace restrictions.

• Isolate: These products contain a single cannabinoid, most often CBD, in its pure form. Isolate-based edibles are a great choice for customers who want precise dosing and a zero-THC option. They’re also popular with wellness-focused buyers who want simplicity without additional plant compounds.

How to Stock Strategically:

Carrying a mix of all three types ensures you can meet the needs of every shopper. Full-spectrum appeals to customers looking for the most natural and complete option. Broad-spectrum is the safe middle ground, offering variety without THC. Isolates meet the demand for THC-free, controlled dosing.

By educating your staff and labeling these products clearly, you’ll build trust with your customers and make it easier for them to choose with confidence.