Sativa, Indica, and Hybrid: What Retailers Need to Know

When stocking your shelves with cannabis edibles, understanding the differences between Sativa, Indica, and Hybrid products can help you meet the needs of a wide range of customers. These categories are often the first thing consumers look for when choosing an edible.

• Sativa: Marketed as uplifting and energizing, Sativa edibles are popular with customers seeking focus, creativity, or a daytime boost. Position these as “day use” options for active consumers.

• Indica: Associated with relaxation and body comfort, Indica edibles are often sought out for winding down in the evening or supporting sleep. These tend to sell well as “night use” products.

• Hybrid: Offering a balance between Sativa and Indica, Hybrids are versatile and appeal to customers who want flexibility. Stocking Hybrids gives you a go-to option for those unsure of what they prefer.

  
  

While these categories do not tell the full story, since effects can vary by dosage, terpenes, and individual body chemistry, they provide an easy entry point for customers making purchase decisions.

By carrying a range of Sativa, Indica, and Hybrid edibles, you’ll ensure your store caters to every type of shopper: the daytime user, the nighttime relaxer, and the customer who wants something in between. Clear labeling and education in these categories also builds trust and confidence in your offerings.